March Madness bracket games are now available on Low6.

Every April, the NCAA basketball tournament is viewed by more than 10 million sports enthusiasts in the United States. A number of them participate in bracket-based competitions, in which they attempt to predict the outcome of each event.

Bracket games are the primary focus of online gaming companies in order to attract a greater number of players, increase the number of daily active users, and engage players with targeted promotional offers. 

“March Madness is a critical event on the sporting calendar for customer acquisition,” stated Gerard Laws, Marketing Manager for Clutchbet. We anticipate that the inclusion of private leagues in the bracket will encourage an even greater number of players to participate, as they challenge their peers to determine who can advance the most in the tournament.

The Low6 bracket facilitates SSO integration for operator websites and web-based marketing. It provides CRM communications, in-game advertising alternatives, and personalised logos.

Jamie Mitchell, CEO of Low6, said, "We are thrilled to provide operators and brands with a new digital asset that promotes both acquisition and retention."   In the interim, Low6 noted that bracket participation was most prevalent among individuals aged 31 to 45 as of the first day of the NCAA Tournament.   Alabama is presently leading the NCAA basketball tournament by 20% across all Low6 activations. Alabama (37%), Houston (23%), Kansas (20%), and Purdue (12%) are the teams that fans have selected for the March Madness Final Four. The Northeastern United States has the greatest percentage of fan votes.   Low6 will also be introducing a bracket game for its partners during The Masters week in Augusta, Georgia, which is suitable for golf bettors.