Flutter anticipates that the 2022 World Cup will generate an aggregate stake of more than £300 million.

According to an analysis conducted by FIFA, the 2018 World Cup in Russia resulted in a global stake of €136bn ($141bn). However, Flutter anticipates that the upcoming edition will surpass these figures.

The operator acknowledged that the final total will be contingent upon the performance of specific countries; however, it anticipates that its FanDuel and Sportsbet brands will experience increased customer engagement as a result of the fact that the United States and Australia will both participate in the tournament.

The operator's largest overall liability in the uncontested book is the United States winning the trophy at 125/1, which is three times the amount of Argentina in second place.

The group recognised the significance of its Risk and Trading operation in this context, as it determines whether the event is a success or failure for Flutter, especially in light of the fact that its customer base has expanded globally and potential exposures have arisen in various markets..

The Risk and Trading team has taken into account the unique timing, location, and climate of the World Cup when pricing each game and the tournament's favourite, as well as the form and fitness of players who are already well into their domestic football seasons, according to a statement from Flutter. 

"In order to achieve this, the team employs a sophisticated simulator that simulates the tournament on a large scale, predicting a distinctive winner based on a variety of variable."

Presently, current preferences include: Harry Kane, the captain of England, is the odds-on favourite to earn the Golden Boot at 15/2, while Brazil is priced at 7/2 to win the World Cup.

Dom Crosthwaite, Chief Trading Officer of Flutter Entertainment Group, stated, "The World Cup is undoubtedly the most significant betting event of the year, and the entire Flutter team is thrilled to join our customers as the tournament commences." 

"We anticipate that our UK and Ireland brands will manage over £300m in stakes, but we anticipate global customer interest due to the involvement of countries such as the USA, Australia, Spain, and Brazil, all of which are significant markets for Flutter."