Svenska Spel will furnish an update on the "health of the group revenue."

Svenska Spel, a Swedish operator, has initiated the process of analysing and reporting on its revenue health, specifically in relation to the percentage of revenue generated by lower-risk participants.  

This initiative is expected to conclude with the publication of a report in August that will detail the proportion of healthy revenues that Svenska Spel generated during the second quarter of 2024.

This is somewhat comparable to Paf, an operator that publicly discloses information regarding various segments of its revenue base. 

The announcement follows the publication of a report by the Swedish regulator Spelinspektionen in 2023, which disclosed that 75% of Swedes engaged in wagering activities of some kind in the year prior.  

During a conversation regarding the forthcoming report, Anna Johnson, President and CEO of Svenska Spel, stated, "We demonstrate that it is feasible to operate a gambling company in a sustainable manner by disclosing our share of healthy revenue and our efforts to address gambling issues." It is a critical step in the effort to bolster public confidence in the gaming industry as a whole. 

Erik Strand, Chairman of Svenska Spel, further elaborated on this statement, stating, "In order to enhance transparency in the gambling industry, it is crucial to disclose the percentage of healthy revenue, which is a fundamental component of the responsible gambling initiative." 

Currently, there is no explicit definition or measurement of what constitutes healthy revenue, nor is there any indication of how it could be theoretically achieved.  

Svenska Spel disclosed its financial results for Q1 2024 in April, which indicated a 1% decrease in revenue and a 49% decrease in profit.

The operator has recently collaborated with Kambi to introduce a new sportsbook.