The NBA, MLB, and NHL have launched a responsible wagering initiative with the backing of operators.
A responsible gaming campaign has been launched by the National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey League (NHL).
The "Never Know What's Next" campaign underscores the irrationality of sports and the uncertainty of sports betting by incorporating footage from the three divisions.
This is to substantiate the idea that sports betting should be solely for educational purposes and that wagers will not necessarily result in victories.
Scott Kaufman-Ross, NBA SVP Head of Gaming & New Business Ventures, stated, "Collaborating with our fellow sports leagues, gaming operator partners, and responsible gaming partners adds additional significance to this shared priority of promoting responsible gaming education throughout the United States, particularly for young bettors."
DraftKings, Fanatics Sportsbook, FanDuel, and Penn Entertainment are among the numerous prominent sports betting operators that have lent their support to the campaign.
MLB SVP, Business Development, Casey Brett, expressed his immense pride in participating in this significant campaign in conjunction with the NBA, NHL, and our operator partners.
"It's paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager."
The National Council on Problem Gambling's website will be the destination for the campaign, where supporters can access supplementary resources.
Keith Wachtel, NHL Chief Business Officer, stated, "This campaign is a continuation of our ongoing dedication to educating fans about the significance of responsible betting."
"With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasise the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic."
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