Malte Hegeler has been appointed as the Vice President of Product at BtoBet.
From EveryMatrix, where he most recently served as Interim CEO and Head of Product Development for the group's sports data platform OddsMatrix, Hegeler brings over 15 years of experience in the sports betting industry to the sports betting supplier.
"We are delighted to welcome Malte to our senior management team," stated Dima Reiderman, Managing Director of BtoBet. "As we continue to develop and provide our exceptional sportsbook product to an increasing number of global partners, it is crucial that we have a robust product vision and leadership."
"His proven capacity to develop sportsbook products and his expertise will be invaluable as we continue to establish ourselves at the forefront of the sportsbook industry."
Hegeler will assume the position of Product team leader at BtoBet, where he will be responsible for the product strategy, roadmap, and development. His objective is to facilitate the fulfilment of the company's sportsbook solution and service offerings to prominent bookmakers.
Hegeler stated, "BtoBet has been able to satisfy the needs of extremely demanding partners in the sports betting industry by utilising its distinctive capacity to develop market-leading solutions."
"In conjunction with BtoBet's dedication to providing sportsbook solutions and services that are both flexible and of the highest quality, I am enthusiastic about the prospect of contributing to this exceptionally talented team and advancing their progress."
The Industry Report on the US market, published by BtoBet in September 2022, suggested that the $7.7bn in combined gross revenue generated by the US sports betting and online gaming markets in 2021 could more than quadruple in the next three years.
The company observed that the market's sectors are on track to reach $24.3bn by 2026, making the United States the largest global gaming market, twice the size of the United Kingdom.
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